"Created for those who move with confidence and dare to be unique, every bottle is an olfactive statement of elegance."
β Luca
The Essence of Parfums Najmi
Parfums Najmi is a tribute to bold elegance and timeless craftsmanship. Founded by two French creators with deep roots in the worlds of design and fragrance, the brand blends the richness of oriental perfumery with the refinement of a distinctly French touch. Each scent is composed using the finest natural oils from Grasse, brought to life through a meticulous process that ensures exceptional longevity and presence. Drawing on years of experience in the Middle East, Parfums Najmi creates bold, opulent fragrances that honor tradition while embracing innovation. Designed for those who move with confidence, seek uniqueness, and aren't afraid to stand apart, every bottle is a statement, an olfactive signature of identity and elegance.
Foundersβ Journey
Parfums Najmi was born from the friendship of two French creators, Nicolas and Luca, whose shared passion for fragrance and design led them to start this olfactive journey. Nicolas, from the South of France, grew up immersed in the beauty of Provence, where the scent of blooming lavender, rosemary, and wildflowers was always in the air. His Mediterranean roots, shaped by a life surrounded by nature, instilled in him a deep love for floral and natural scents that are at the heart of his creative vision.
Luca, while also French, hails from a family with deep roots in Italy, particularly in Calabria. This connection to the rich, aromatic landscapes of Southern Italy, filled with citrus groves, herbs, and spices, nurtured his appreciation for local, raw ingredients and the authenticity they bring to perfumery. Lucaβs heritage and love for the natural world have profoundly influenced his approach to fragrance, seeking to capture the essence of both the land and the culture.
Bridging Worlds Through Perfume
Later in life, our journey led us to the Middle East, where we traveled extensively, through Egypt, Jordan, Saudi Arabia, Oman and the UAE. It was during these travels that we truly immersed ourselves in the heart of oriental perfumery. We explored ancient markets, visited distilleries, and connected with local artisans who introduced us to the raw beauty and cultural depth of ingredients like agarwood, sandalwood, saffron, frankincense, and amber. These werenβt just scents, they were centuries-old traditions, expressions of identity, and a way of life.
This deep connection to the olfactive heritage of the region awakened a new creative vision. We felt compelled to bring together the richness of these oriental notes with the structure and elegance of our French perfumery roots. It was in this union, East meeting West, that Parfums Najmi was born. A brand built on contrast and harmony, tradition and innovation, where each fragrance carries the soul of two worlds blended into one bold, timeless expression.
Redefining the codes of oriental perfumery
At Parfums Najmi, our goal is not to replicate traditional Arabic perfumery, but to reimagine it through our own lens. As French creators with deep experience in the Middle East, we draw inspiration from its rich olfactive heritage, yet we reinterpret it with a refined, contemporary edge. Our universe is bold, luxurious, and intentionally different. By blending precious oriental ingredients with the structure, elegance, and restraint of French perfumery, we craft scents that stand apart, neither purely Eastern nor Western, but something uniquely ours. This is our signature: a new language of scent where contrast becomes harmony, and identity becomes art.
"What we discovered went beyond ingredients, it was a world of traditions, meaning, and emotions, all told through fragrance."
β Nicolas
Blog
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